Case Study
Envato Enterprise Landing Page Redesign
Product Design
Context
The Enterprise Landing Page at Envato had recently been updated to reflect the company’s new brand identity.
However, despite aligning visually, it wasn’t effectively positioning Enterprise as a premium solution for high-tier clients. The page suffered from excessive white space and lacked strong messaging, which led to a disjointed and underwhelming experience for potential customers.
This redesign was part of the Growth Uplift Team, a cross-functional initiative between Product, Engineering, and Marketing aimed at driving growth across key touch points.
Goals
Elevate the perception of Enterprise as a premium offering.
Improve the storytelling to communicate value clearly and confidently.
Reduce cognitive friction and create a more engaging, functional experience.
Drive not just more leads — but better-quality leads with higher conversion potential.
Experimentation
To validate the impact of form visibility on lead quality and volume, we launched an A/B test:
Version A: Form visible by default.
Version B: Form hidden until user interaction.
The experiment aimed to help us understand which version encouraged more qualified, high-intent users.
Credits
© 2026 Oliva Meg
Designed with Figma and Published with Framer




